Cold Email Case Study: How Cold Email Drove Dramatic Growth For These 8 Startups
Can you guess what keeps marketing executives around the world up at night? Itâs the pressure they have on their marketing budget. According to a survey among CMOs, marketing budgets have climbed to 9.5% of total company revenue in 2022, a significant increase from 6.4% in 2021. Budget increases however donât always translate to increased revenue thatâs why itâs so crucial to focus on marketing activities that maximize your budget. There are many ways on how you can spend (or blow) your marketing budget but email marketing remains to be one of the most cost-effective and high-leverage marketing channels out there, with an astounding 3600% ROI or $36 for every dollar spent according to a survey among marketers.
Today, weâre going to take a look at how these 8 B2B cold email case studies have helped unlock massive growth for startups.
Letâs dive right in. đŚ
1. A Single Cold Email Was All It Took To Get Mark Cuban To Sign A Deal Worth $500,000 đŻ
First on our list is the story of Dhruv Ghulati, the founder of Factmata. Ghulati had a big problem to solve, rampant fake news, and hate speech has been plaguing the internet causing around $78 million worth of damages per year, according to their estimates. He knew he needed funding, not just from anybody, but from billionaire entrepreneur Mark Cuban. He then set out to write the perfect cold email to see his need through.
On his first try, he immediately nailed the pitch within a day of sending the email. To his amazement, Cuban responded favorably by asking him to send over more information.
Cold Email Template
Hereâs the exact cold email text Ghulati used.

Cold Email Strategy
Mark Cuban receives around 750 to 1,000 emails every day. So what made this cold email so effective?
No nonsense pleasantries and straightforward.
He presented a pressing problem and provided a clear value proposition.
The message catches the attention of its reader because of how personal it was - Ghulati mentioned in the email that Mark Cuban had been vocal about the topic.
Cold Email Results:
About 9 months later, his powerful email message successfully led to a $500,000 investment from the billionaire himself. Thatâs just one email though, imagine how much more can a perfectly written, and targeted cold email achieve when done scalably over thousands of leads. 𤯠Related: Wondering how to stand out the way Ghulati did with Mark Cuban? Check out our killer guide on this topic.
2. How This Struggling Startup Leveraged Cold Email To Scale From 1.5k to 100k MRR in 12 Months đ
Nathan Barry of ConvertKit tried everything from content marketing to webinars to partnerships but nothing seemed to make his startup grow past $1500 MRR. He then realized that these marketing strategies werenât paying off. He ditched the inbound approach and pivoted to an outbound marketing strategy in the form of cold email marketing.
Cold Email Template:
Hereâs the exact email he used.

Cold Email Strategy
He was targeting his competitorâs existing client base, itâs no easy feat to grab the attention of your competitorâs clients. Hereâs how this cold email template won them over.
His email focused on his readerâs frustrations and not on the âpitchâ.
He made the email personal by mentioning respected bloggers that were in the same space as the readers.
The email ditched the fluff, by being short and punchy. Exactly how a good cold email ought to be.
Cold Email Results:
Scaled his startup from a plateau of 1.5k to 100k MRR in 12 months with minimal ad spend.
Related: Cold email has gotten a bad rap because of bad cold email practices. Check out our guide on cold emailing tips to get you on the right track.
3. The Cold Email That Started A $100 Million Empire đ¸
You probably wouldnât believe it if we said that a humble email helped put Jason Cohen of WP Engine on the path to a $100 million empire. But thatâs exactly what happened. Cohen had a brilliant idea but needed to reach a very specific audience, in this case, he was targeting WordPress consultants. Through research, he used their pain points to address a need, and so he wrote a winning cold email that would later set the stage for his eventual success.
Cold Email Template:
Hereâs the cold email template he used.

Image credits: Harry Dry of Marketing Examples
Cold Email Strategy:
The email was extremely successful, he achieved a stellar 100% response rate. Letâs break down how irresistibly good this email was.
Because he only had a few minutes to make a good impression, he opened with a no-frills intro. Cold emails are like elevator pitches, donât waste time by beating around the bush.
The email is brilliant because notice how he doesnât reach directly into the prospectâs pockets by jumping straight into the pitch.
He personalized the email by mentioning how he understood, valued, and respected how busy WordPress consultants are.
Cold Email Results:
Today, WP Engine is a well-loved, and thriving business with more than 500+ employees earning about 100 million dollars per year. And all of this began with a humble cold email campaign.
4. âThe Greatest Cold Email Everâ Helped This Startup Stand Out From Its Competitors đ
Neil Cocker of Ramp T-Shirts produces personalized t-shirts. While the startup doesnât sound as cool as anything with âAIâ in it, nor is it groundbreaking, itâs really their cold email strategy that helped them stand out from a mundane and saturated industry. Neil Cocker could probably go down in email history as the writer of one of the âgreatest cold emails everâ.
Back in 2017, Cocker had a clever idea that would make his company stand out from the competition. The plan was to send cold emails that included photos that had a mock-up of what the company t-shirt would look like if Ramp T-Shirts had printed it out. They did this for over 50,000 companies.
Cold Email Template:
Here it is below, photos grabbed from the original post made by Cocker on Medium.

Cold Email Strategy
Itâs not too hard to see how extremely well-made this email template is. Hereâs why we think this email is a cold email masterclass.
Their email begins with the subject âIâm wearing a {company name} t-shirt!â. This is what we call a âpattern interruptâ. It's essentially an eye-catching sentence that compels them to literally stop scrolling. The subject was effective and intriguing that they got a consistent 50% open rate from it. By using a clever subject line, they perfected the first cardinal rule of writing effective cold emails, making sure leads open your email. No matter how excellent and persuasive your copy is, if your recipients never make it inside the email itself, then everything else wouldnât matter.
The icebreaker was simply immaculate, by beginning with ânobody likes cold emails, do they?â it immediately lowers the readerâs guard by coming off as charming, informed, and not âsalesyâ.
Itâs the photo that truly takes the cake. Who wouldn't keep reading if you saw your own companyâs logo printed on a t-shirt worn by someone who isn't your employee, right? The photo is witty, charming, and downright effective. The personalized photo was so effective at grabbing the readerâs attention that it keeps them engaged for the rest of the email.
Always seek to back up your claims. In this case, a screengrab showing a testimonial establishes credibility and trust. Social proof makes their pitch sound more persuasive.
As in all B2B cold email case studies, personalization consistently ranks as the top differentiator if you want to stand out from the hundreds or thousands of cold emails your readers get.
Cold Email Results:
According to them, their cold email campaign was such a success that they would often receive responses along the lines of âbest cold email ever!â. The campaign resulted in an impressive 25% click through rate, and although they didnât reveal how much revenue it generated, they did say âletâs just say â Tens of thousands of pounds, dollars and euros! đâ
Like Ramp T-Shirts, weâre firm believers in the power of an effective icebreaker, in fact, it's a standard feature of The Scale Labâs cold email strategy; we carefully research prospects in order to craft bespoke icebreakers that âhookâ them in, and keeps them interested throughout the email.
5. How Cold Emails Drove $20 Million In Sales For This Marketing Agency đĄ
From a humble apartment office 15 years ago to having about 250 employees, Gabriel Shaoolian of Blue Fountain Media has truly come a long way. Before his success, Gabriel tried to increase his companyâs revenue through a variety of sales and marketing tactics but the one strategy that has really worked for them, and helped change their fortunes was cold emailing. The move proved to be extremely profitable, in fact, they were able to amass $20 million in revenue directly attributable to their cold email campaigns.
Cold Email Template:
Blue Fountain Media certainly kills the cold email game, and in his Entrepreneur.com blog post, Gabriel gave an example of what a great cold email would look like. Hereâs his template.

Cold Email Strategy:
Weâre pretty sure that Blue Fountain Media uses a more custom template depending on the prospect but this general template gives us an idea of how they do it. Hereâs why it works.
By beginning with a strong icebreaker, the email sets itself apart from all the other generic emails by mentioning something specific and relevant to the prospect.
The second paragraph establishes credibility and expertise by mentioning how theyâve had âsimilarâ success with other related companies. The phrase âhelp boost our clientsâ resultsâ piques the readerâs interest. Of course, who wouldnât want to be more successful at what they do?
In a cold email avoid friction words that make you sound like a salesman, even though you are trying to sell something. The clever use of the word âshareâ in the sentence âIâd love to share these successes with youâŚâ comes off as friendlier, and not âsalesyâ. It certainly sounds way better than the word âpresentâ, apart from your boss, almost no one would want to hear your âpresentationâ.
Cold Email Results:
Drove over $20 million in agency revenue directly attributable to their cold email campaigns.
6. This SaaS Company Got 60,000 New Signups Thanks To Cold Emails âď¸
Itâs a well-known fact that the cost of acquiring a new customer is significantly higher compared to retaining existing ones. Signups are the lifeblood of any SaaS company, and when growth marketer Dunja LaziÄ of Toggl wanted to expand their user base, she turned to cold emails to get the job done.
The strategy was to send a cold email to convince companies like Zapier, Forbes, Entrepreneur, Capterra, and ProductHunt in an attempt to feature their product through traffic referral deals, and PR partnerships. Take note that these companies receive hundreds of pitches from SaaS companies every day, so her emails had to stand out from the crowd.
Cold Email Template:
In her Medium post, Dunja shared tips on how she successfully crafted her cold emails that eventually led to 60,000 new signups during the campaign.
Cold Email Strategy:
Here are our favorite takeaways.
Strike a conversation with your prospects. In a cold email, the last thing you want is for the prospect to feel like youâre pitching them something. Dunja made sure her emails were very engaging, and conversational as compared to salesy.
Always think about whatâs in it for them. Resist the temptation to make the email all about what you can offer because thatâs the fastest way for your prospect to hit the delete button - or worst, the dreaded mark-as-spam button. Focus on providing value, and clearly state what is the benefit for them.
Find something in common. Think about the last time you met someone new, chances are you were trying to find something in common. Having something in common acts as a great conversation starter. Mentioning things in common in your icebreaker will help increase your chances of getting a response.
Cold Email Results:
Drove 60,000 new sign ups for their SaaS startup.
Related: Wondering how you can generate 60,000 leads for your company? Check out how we create thousands of warm leads at The Scale Lab.
7. This Agency Consultant Swears By Cold Emails, In Fact Heâs Made Over $1 Million Worth Of Contracts Through It đ
To say that Ty Frankel of Agency Empire swears by the power of cold email is an understatement. The 24-year old former music producer and 7-figure agency ownerâs portfolio has been built on cold emails.
His cold emails helped him land hundreds of thousands of dollars worth of contracts with industry giants like Mercedes-Benz, Red Bull, Sony, Warner, and The Super Bowl to name a few.
Cold Email Strategy:
Hereâs his advice on nailing the cold email game.
Create systems, and automate everything. Ty is a firm believer in having systems in place that run like clockwork. Email marketing worked well for him because it is scalable, and he had a framework that enabled him to scale up without affecting the performance of his agency. Email marketing tools like Lemlist have automation built-in for this purpose.
The money is in the follow-up. Cold email campaigns are Tyâs bread and butter, but his first cold email doesnât always get him a reply. His email campaigns would contain anywhere from 4-7 follow-up sequences. As an example, itâs not uncommon for him to sign a big-ticket contract eventually after 6 follow-ups.
Continuous improvement is key in email marketing. Once youâve run your first few campaigns, study what worked and what didnât, then double down on the wins. Cold emails have a lot of moving parts, from your list of leads to the email itself. Even the worldâs greatest cold email wonât help you one bit if you get your prospecting off. Try to A/B test subject lines, different email body templates, and icebreakers to see what works well. A campaign with bad results shouldnât be viewed as a failure, but rather as an opportunity - take it as feedback.
Cold Email Results:
Drove over $1 million worth of contracts for his agency.
Related: Want to learn how to set up your own email marketing system? Check out this guide.
8. How A Cold Email Led To This Startupâs 2.5 Million Seed Round đą
Allie Janouch of Mapistry certainly knows that there is wisdom behind failures. Her first attempt at cold emailing a VC did not turn out as she had expected, so instead of giving up, she did her homework, and went back to the drawing board. She studied what went wrong with her first email, and went on to revise the cold email template.
Thankfully, she got it right this time around. The cold email was noticed and went on to eventually secure seed funding to get her company on the path to growth.
Cold Email Template 1:
Letâs take a look at her first attempt, all photos were taken from the original post on Medium.

Cold Email Mistakes:
So what went wrong here?
Vague value proposition. She casually mentions Mapistry but failed to put her company in the best light possible.
Weak CTA
Overall tone lacks self-confidence
This is a primary example of why most people think that cold emails donât work. Many cold emails donât work because of how poorly written they are. In this case, although it was personalized, and her icebreaker was great, everything else went downhill after it.
Cold Email Template 2:
Now letâs take a look at her second attempt.

Cold Email Strategy:
Letâs break down what makes this email effective.
No frills intro, she immediately engages the reader by pointing out the problem. Take note, this was a VC pitch, so she had to hit hard in the first few lines to keep the reader engaged.
She establishes credibility by showing impressive facts about her company.
The email was very personalized. Allie went the extra mile by researching about the investor, Jason Lemkin, and going through some of his posts to find a relevant piece of information she could leverage. Notice how she mentioned the name âPeterâ in the last paragraph, she was referencing an interview that Jason had done with Peter before.
This time her CTA was solid. Instead of assuming he had time for this, she used a low friction question by saying âdo you have any time the week after next?â
Cold Email Results:
Generated their first $2.5 million seed round
Final Thoughts đ§
Cold emails are wise and cost-effective investments that generate an unprecedented amount of ROI when done well, and these 8 B2B cold email case studies are proof that cold emails deliver results. The crux of the matter is are you doing it right? Setting up an effective B2B cold email system is not just hard work, thereâs also no guarantee of working at the onset if you donât know what youâre doing. Weâve helped B2B companies meet their sales quotas by taking the guesswork out of lead generation by doing the heavy lifting for our clients. We take care of the tedious prospecting and outreach, so that you can focus on closing more deals. Want to learn how we can consistently fill your sales pipeline with sales qualified leads? Come and say hello or drop us a line at hello@thescalelab.com. Over to you. đ