Financial Services - Singapore - 201-500 employees
Aspire stands as the comprehensive finance software designed for the expansion of businesses. Serving more than 15,000 startups and SMBs in Southeast Asia, Aspire facilitates time and cost savings through its all-in-one account solution. This includes multi-currency accounts and cards, along with integrated features for expense management, payable management, and receivable management.
Based in Singapore, Aspire boasts a team of over 400 employees spanning four countries. The company has garnered support from prominent global venture capital firms, such as Sequoia, Lightspeed, and Y-Combinator.
Consistent Lead Generation: Aspire intended to grow its customer base from marketing agencies with a minimum 5 figure ad spend.
Creative Outbound Campaign: The need for a unique and compelling outbound campaign to stand out in a competitive financial market.
Sales Focus Optimization: The aim to ensure salespeople spent more time selling by minimizing non-revenue-generating tasks.
Mapped Total Addressable Market: Defined and mapped out the total addressable market to precisely target potential customers, optimizing lead generation efforts.
Unique Cold Email Campaign: Created a distinctive and creative cold email campaign that captured attention, communicated value, and prompted engagement.
Lemlist for Multi-Channel Outreach: Leveraged Lemlist for multi-channel outreach, combining email and other channels to diversify communication and increase response rates.
12 Demos per Month per Sales Person: The revamped strategy led to a substantial increase, with each salesperson now conducting an average of 12 demos per month.
127% Average KPI Achievement: We achieved an outstanding 127% average KPI accomplishment, surpassing the set targets and demonstrating the effectiveness of the outbound lead generation approach.
Aspire has since then raised $100,000,000 / Series C from LGT Capital Partners and 6 other investors.
In summary, by addressing the challenges of consistent lead generation, implementing a creative outbound campaign, and optimizing sales focus, Aspire, Singapore's Virtual Bank, realized significant outcomes, including 12 demos per month per salesperson and an exceptional 127% average KPI achievement.
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